By the early
1950s Dinky Toys had become popular in the United Kingdom. Most of the models were in a scale of
approximately 1:48, which blended in with O scale railway sets, but many buses and lorries were scaled
down further so that they were around 4 inches long. In 1954 the Dinky Toys range was reorganized and
cars were now sold in individual boxes and there were no series of models differentiated by a letter,
each model having its own unique catalogue number.
The Dinky Toys range became more sophisticated throughout
the 1950s but due to the lack of any real competition development of the models was perhaps slower than it
could have been. That was until July 1956 when Mettoy introduced a rival line of models under the
Corgi brand name. The most obvious
difference was the addition of clear plastic 'glazing', and the new range was sold with the slogan 'The
Ones With Windows'.
Once Meccano Ltd had direct competition they were able to
respond by updating their Dinky Toys range accordingly and the models from both companies rapidly became more
and more sophisticated featuring working suspension, 'fingertip steering' and detailed
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